Are you aware of the fact that up to 50 % of potential sales fail because users can't find what they're looking for on a website? The main reason for this lies in the lack of functional navigation. It is clear that a positive user experience keeps visitors on the website, but also encourages them to take action. To create a positive user experience, it is necessary to have intuitive navigation. If users can't easily find what they're looking for, there's a high chance they'll leave your site before finding valuable information or products. In this article, we'll explore the key steps in creating intuitive website navigation.

1. Clear structure and organization

The first thing you need to consider when creating your navigation is the structure of your website. Logically organize information, using a page hierarchy. Start with a clear main menu that covers key categories. Each category should have subpages that further break down the information.

2. Simple and understandable menu

The menu is the heart of navigation. Opt for a simple, easy-to-read menu. Use clear names for categories and be consistent in naming to avoid confusion. Consider dropdown menus or sidebar menus to further simplify navigation.

3. Quick search

Implement an effective search option that will allow users to quickly find the information they want. This option should be easily accessible, often located in the upper right corner of the web page.

4. Relevant content on every page

Each page should have relevant content and links to similar or related topics. This helps users proactively research and find what interests them, encouraging them to stay on the site longer.

5. Responsiveness and accessibility

Navigation must be equally effective on mobile devices. Ensure that your navigation adapts to different screen sizes and that buttons and menus remain accessible and easy to touch.

6. Use of visual indicators

Visual indicators such as arrows, colors or icons can further enhance the user experience. These elements help users understand how to navigate the site and where to find specific information.

7. Testing on real users

Before launching a website, test it with real users. Collect navigation feedback to detect potential issues and improve the user experience.

Creating intuitive navigation is not only a technical task but also the art of adapting to user needs. Understanding these needs is key to creating a positive user experience that will drive engagement and achieve website goals.